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Domeble
Domeble

The Rise and Rise of Virtual Production

I have a good friend who is a producer that said ” wow, I didn’t see that one coming so fast”. What he was referring to is of course the incredibly rapid rise of Virtual Productions in giant studio stages using LED Volumes. The timeline of growth and adoption of the...

Hunting for the Perfect 360° HDRI Dome

I’ve written blogs and articles before on the subject of how important great quality 360 HDRI’s are, but I felt it important to take a deeper dive into why tonal range dynamics and pixel quality are in the spotlight more than ever. Let’s start with the traditional...
When is Good enough, not Enough?

When is Good enough, not Enough?

We recently held the judging session for our 2021 Domeble Symetri Student Awards at our offices in London, with some of the most respected and talented professionals from the 3D and CGI image and visualisation worlds, which was not just amazing to discuss and judge...

Why does Attention to Detail really matter?

I have 2 kids in their late teens and I observe how they consume social media, how they trawl through endless pages of drivel on Instagram and TikTok with no care whatsoever or even a nod to the quality of what they are looking at. Does this mean then that quality and...

How Brands are using CGI

The curtain has been pulled back on the world of possibilities in CGI, like Toto unveiling the Wizard of Oz. More to the point is the speed and cost savings that modern CG practices bring to the production table, which enables creatives to push the boundaries of their...