Why pre-shot scenes are the way forward.
As things begin to return to some kind of normality, the creative industries will be looking for ways to bring things back into line with their original plans. Budgets will be being re-appraised, marketing plans will be being put back on the table...
How are we going to frame the future?
Where are we all heading as we emerge blinking into the daylight? Do we go back to what we were doing before - and how we did it? Or do we embrace change and adapt to what lies ahead? In the world of photography, change is afoot . We shoot...
Lawrence of Arabia
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The Domeble Three Six Zero Q and A Sessions: Christian Bloch
We recently had the pleasure to speak at length with the HDRI legend Christian Bloch on his career and how he sees the future. I think it's fair to say that for photographers making CGI scenes and learning how to produce good renders, his HDRI...
Tron
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Fast & Furious
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How to continue creating ultimate campaigns now the advertising world is changing.
Advertising campaigns using still images have always traditionally followed a route of 4 - 8 images, all creatively crafted to maintain a look and feel that is a constant or a visual signature that defines the identity of the campaign. In the old...
The Domeble Three Six Zero Q and A Sessions: George Royce
How did you become a CGI artist? A little over 10 years ago I was working as a Retoucher and we had an automotive client that would constantly brief in model changes to their cars. This client would struggle to supply us with alloy wheels and car...
When this is all over, will things have changed temporarily, fundamentally or permanently?
Nobody really quite knows yet. One thing we do know though is that we have all had to adapt and change how we are behaving to suit the circumstances of working from home. Everyone seems to be finding their own way to carry on with their day-to-day...
Keep connecting with your customers, don’t pull the plug.
Staying visible is now more important than ever. Brands and the way they present themselves have to react to this new reality. We are all now using the internet working from home, having virtual meetings and keeping our businesses ticking over as...