The Advantage of Commissioning Bespoke 360° CGI Scenes

Advertising campaigns, automotive visualisation and vehicle marketing are a collective fast moving and consumptive beast. This is why having an asset source of world leading 360 HDRI maps and CGI sceneplates like Domeble is a perfect high quality solution. There are times however when a repository of content doesn’t fit the bill, or more likely there is a very precise brief of a location or camera angle that is needed.

The solution, or alternative, is to go down the route of a custom or bespoke shoot. This innovative approach offers a plethora of advantages, providing flexibility, cost savings, and access to top-tier expertise while maintaining the importance of licensing specialised content.

Flexibility and Freedom

Unlike traditional photography shoots, which often require extensive planning, coordination, and scheduling, commissioning bespoke 360° CGI scenes offers agencies and manufacturers unparalleled flexibility. This process offers agencies the opportunity to create custom scenes tailored to specific needs and visions. 

There is a fine line between a commissioned shoot and a custom shoot. I come from the world of commissioned shoots, and I know better than most the complexities, production pressures, big crews and logistics that a regular commissioned shoot involves, but there is a marked difference when it comes to custom shooting.

A custom Domeble shoot delivers your location option with a multitude of angles and 360 HDRI maps matched and shot throughout the light cycle of the shoot day. This provides the agency or OEM with a plethora of options, captured with a small crew and with minimal production fuss, and, a substantially reduced cost.

Budget Savings and Timing

So lets take a look at the cost savings and timings. Commissioning bespoke 360° CGI scenes can result in significant cost savings. This eliminates the need for elaborate production setups, including location scouting, equipment rentals, and travel expenses, and brands can allocate their budgets more efficiently, redirecting funds toward other critical aspects of their campaigns. Moreover, the streamlined production process inherent in CGI scenes often translates to faster turnaround times, meaning of course brands can capitalise on timely opportunities and get their campaigns published faster.

High-Security and Closed-Door Locations

I’ve been fortunate to experience high security, closed set shooting  in the arctic, on a manufacturers owned frozen lake, that was walled with blackouts for miles and security protocols that were extreme. These are amazing opportunities for the manufacturers and research facilities to test cold weather driving and break testing, but what if the car isn’t ready, or the hero car just cant be on set?

With CGI technology, artists can recreate intricate details and realistic environments while adhering to strict security measures, providing manufacturers with the visual assets they need to showcase their innovations without divulging sensitive information. This also means that with assets collected from a bespoke shoot, that the opportunity to create many different CG visuals with multiple vehicles from the brand provides a massive logistical and cost saving option.

 Access to Top-Tier Expertise

One of the most compelling advantages of commissioning bespoke 360° CGI scenes is the access to top-tier expertise in the field of 360 HDRI photography and automotive visualisation. With our hugely experienced photographers at Domeble, brands can collaborate with world-renowned experts and award-winning photographers to bring their vision to life with unparalleled precision and authenticity. 

The Perfect Balance

In conclusion, the advantages of commissioning bespoke 360° CGI scenes are undeniable. From flexibility and budget savings to access to top-tier expertise and high-security solutions, brands stand to gain immensely from this innovative approach to visual content creation. It is however essential to recognise that bespoke CGI custom shoots should complement, rather than replace, licensed material. 

By striking the perfect balance between bespoke and licensed content, brands can elevate their campaigns, save money and have ultimate flexibility. We find that there is a perfect parity between a custom shoot, and licensed content, especially from the same talent pool. 

Domeble has vast experience and knowledge in providing alternatives to oversized complicated productions. We know better than most the pro’s and cons of each route, and if you’d like to know more check out or custom shoot information page here, or contact us at info@domeble.com